Alexander Bard

- Philosofer & speaker -

Alexander Bard, born in 1961, is a philosopher, writer, artist, record producer and a highly sought-after lecturer.

Bard studied Economic Geography at The Stockholm School of Economics in the 1980’s while building an immensely successful career as a songwriter and record producer. In 1992, Bard co-founded Stockholm Records, which quickly achieved global success and became Scandinavia's biggest independent record company.

Having made a habit of lecturing dressed in wildlife-trekking shorts and a characteristic Nietzschean moustache, scribbling his notes on huge whiteboards rather than parading another predictable power-point presentation, the larger-than-life Alexander Bard's simultaneously entertaining and eye-opening lectures have consistently topped the ratings at major business and management conferences around the world.

And as any good speaker does, Bard takes pride in practicing the very message that he preaches.

Bard has given lectures on the sociological and economical implications of the interactive media revolution at The Stockholm School of Economics and other institutions worldwide since 1996. A series of lectures on history seen through a cybernetics perspective in 1999 caused a sensation and led to a bidding war between publishers for Alexander's first book "Netocracy - The New Power Elite And Life After Capitalism", based on the lectures and co-written with media theorist Jan Söderqvist. Merging Nietzsche and Darwin with French poststructuralists and cybernetics, "Netocracy" was Number 1 for four consecutive months in the Swedish non-fiction bestseller list before being picked up by Reuters/Pearson in London in 2001 for international release. There has since been more over a dozen translations of "Netocracy" published worldwide.

Bard & Söderqvist have sinced extended their authorship on the interactive revolution into an oeuvre known as "The Futurica Trilogy". The second book, titled "The Global Empire", deals with the political ramifications of the information technology revolution. The third book, titled "The Body-Machines", crashing Freud against Darwin in a particle accelerator, deals with the death of The Individual and its current replacement by an entirely new human ideal: The schizoid character known as The Dividual. The entire trilogy is currently in translation to English with a planned complete publication in 2010.

Among the topics Bard speaks on are:

• Homo Technologicus: History as the History of  Information Technologies
• The Ethics of Interactivity - The revolutionary move from Morality to a new Ethics in The Network Society
• Netocrats vs Consumtarians  - The Online-driven Class Struggle of the Interactive Age
• Medialization: The Paradigm  Shift from Mass Media to Interactivity
• The Global Empire: Local vs Global Politics in the Age of Globalization
• The Body-Machines: The Dividual as the new human ideal after the Death of The Individual  
• Attentionalism: How Network Dynamics changes Business and Marketing as we know it - forever!

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